Itera Care: Kenyans poke holes into controversial form of body therapy after viral video

The method, known as Itera Care, recently went viral after a Kenyan clinic released a video detailing the reported effects of the therapy while showing a re-energized woman who appears stronger and sturdier after the "treatment".

In the video, a woman is seen holding a machine which looks like a hair dryer. She is then seen blowing air around a female patient, from the front to the back, with claims that the simple process will quickly revitalise the patient and inject vitality into her being.

While speaking to Citizen Digital, a representative from the Itera Care offices in Kenya claimed that the therapy session solves a myriad of bodily issues including "stress and tiredness".

"It's a therapeutic device which speeds up healing in the body by activating the dormant cells. Once you've done an Itera Care therapy session, it releases stress, tiredness, all sorts of pain and speeds up recovery," he said.

According to Prife International, the individuals behind the questionable phenomenon, the machine used to blow air onto clients releases what is called a "Terahertz wave" which then generates millions of vibrations per second and resonates at the same frequency as normal human cells.

They also detailed the process of applying the "treatment", saying, "Blow towards the body for 2-3 mins on each part of the body with a distance of about 6 inches in either a clockwise or anti-clockwise direction."

However, in an article published back in January, Korean researchers pointed out the dangerous effects of the Itera Care therapy system saying that due to the exposure to radiation, patients risked infecting their body cells and attracting skin tissue complications.

"Previously, terahertz radiation was thought to be harmless to humans, because of its low energy and wider applications than x-radiation," the article stated.

"But researchers from the Korea Advanced Institute of Science and Technology (KAIST) (have) announced that exposure to terahertz radiation on an animal showed signs of infections on skin tissue."

To test the effects of terahertz radiation, the team developed a high-power terahertz generator and a high-resolution 3D laser scanning microscope. 

A genetically engineered mouse was exposed to high-terahertz radiation for 30 minutes, and the skin of the mouse was monitored with a microscope. 

The team found that the number of infected cells increased more than six times after six hours of exposure.

The Kenyan Itera Care chapter has been steadfastly pushing the quirky form of therapy to Kenyans, using social media to conduct outreach and publish their activities.

On TikTok, where they have concentrated their efforts, they have a little over 700 followers. Their most popular video has been viewed over 6,000 times and attracted tons of doubtful comments too.

The viral video has also been reshared widely on Instagram, Facebook and X, too. Kenyans, however, have roundly branded the form of therapy an outright scam with many pointing out its absurdity and obvious senselessness.

"This is daylight robbery! There is no way you can tell me that blowing a hair dryer around you will instantly solve complex body problems. I hope this video doesn't reach our elderly parents and grandparents because they'll be robbed of their hard-earned life savings!" one X user commented.

Another said, "Utter bollocks! So this woman could not stand upright and after just a minute of hot air being blown around her now she's all strong and athletic! Even the dumbest person can clearly see the stupidity in this!"

The Kenyan Itera Care clinic has been encouraging clients to book a session. They've also advertised a free therapy session which started on May 17.