How baking is shaping careers for Kenya’s young generation

Vivian Chemtai, now the proud owner of Bakers BountyKE in Langata, Nairobi, recalls how her love for baking began in her childhood. Inspired by her father, who often baked for the family, she saw the potential to turn her passion into a profession. "Baking is more than just mixing ingredients; it's about creating something meaningful and unique," she says.

For Vivian, baking wasn’t just a hobby—it was a way to express her creativity and earn a living. Today, her business thrives, serving a growing clientele in Nairobi. “Baking has given me a sense of independence and pride,” she says, reflecting on her journey.

Others like Martin Ngaira share similar success stories. Martin, now employed at a leading bakery in Nairobi, believes baking has not only provided him with financial stability but also fostered a deep sense of discipline and creativity. “Seeing people enjoy something I’ve made is incredibly fulfilling,” he remarks.

Sharon Rono, a self-taught baker turned entrepreneur, has also found her footing in the industry. She runs a successful home-based baking business and trains others in the craft. “Baking not only puts food on my table but also allows me to impact others by sharing my skills,” Sharon says.

Joseph Maina Ngumi, the founder of the Nairobi College of Bread and Confectionery Technology (NCBCT) and a prominent advocate for youth empowerment through technical skills, believes baking holds the potential to transform Kenya’s employment landscape.

 “Every year, we see thousands of students graduate from high school without a clear path forward. For many, baking could be the key to financial independence and a meaningful career,” Ngumi says.

Ngumi points out that the global bakery market, projected to hit $625 billion by 2027, presents immense opportunities for Kenyan youth.

 “The demand for fresh, quality baked goods is rising both locally and internationally. Young bakers who master their craft can tap into this lucrative market, whether by starting their businesses or seeking employment abroad,” he explains.

Despite its promise, Ngumi acknowledges that the baking industry in Kenya faces challenges, particularly in training and awareness

 “Baking is not just a kitchen activity; it’s a science and an art that requires precision and practice. We train bakers to be globally competitive,” he notes.

The COVID-19 pandemic further highlighted baking's potential as a source of income. Many Kenyans turned to home-based baking businesses, producing bread, cakes, and pastries to meet local demand. These ventures not only sustained livelihoods during a challenging time but also showcased the scalability of baking as a career.

As Kenya grapples with youth unemployment, baking stands out as a practical and rewarding solution. For individuals like Vivian, Martin, Sharon, and many others, it has transformed their lives, proving that with the right mix of passion, creativity, and determination, baking can indeed be a recipe for success.