Embu governorship aspirant Cecily Mbarire’s campaign poster elicits mixed reactions

Mbarire, who is eyeing the county’s top seat under the United Democratic Alliance (UDA) party, on Saturday tweeted a poster that looks nothing like the usual yellow-and-green themed materials her counterparts use.

Not even a wheelbarrow featured on Ms. Mbarire’s poster. Instead, the aspiring governor went for a minimalistic, low-key lit profile shot, her hands held together.

At the top-left corner of the poster, a beam of light comes from what seems like a star, with the words ‘The new hope for Embu’ placed next to it.

pic.twitter.com/zau2vDl9yn

Kenyans on Twitter, in their usual fashion, were quick to point out what they found to be an unfitting aesthetic for a campaign poster, saying that it resembled an obituary.

Some even said it resembled an album cover by a gospel musician.

Its giving: “A life well lived” 😭 https://t.co/aCfGCu5BED

Genuinely thought she died or was dropping a gospel album. https://t.co/30IhSPJuDH— Brian K. (@Yenyewe) May 1, 2022

Ma’am, This looks like a eulogy 🤦🏾‍♀️ https://t.co/FcYVvOWFPv— Ngina K. (@ngina_kariuki) May 1, 2022

pic.twitter.com/uZwCLZ6mlj— $ _ (@512MiB) April 30, 2022