Doosan Construction Equipment unveils transformation into Develon

Speaking at the rebrand event, the General Manager of Car & General Trading Limited, Srinivas Devarakonda said the rebranding is about embracing innovation and sustainability.

“As the appointed sole distributors of Develon equipment in Kenya, we (Car & General Trading Limited} assure our customers that in spite of the rebrand, its core values and expertise stay true to providing the best-in-class construction equipment. The new name is global and will be applied on all new equipment and dealerships, “ said Mr Srinivas. 

Car & General Trading Limited, a subsidiary of Car & General Kenya PLC, a company listed on the Nairobi Securities Exchange since 1950 is the dealer of DEVELON equipment in East Africa since 2013, and holds franchises for other world class products including TVS motorcycles, Cummins power generators, Piaggio three-wheelers, Toyota forklifts, Kubota tractors among others.

Also at the launch, Develon’s Global Vice President, Mr Edward Chung spoke about the Develon brand noting that Develon is under Korea’s conglomerate HD Hyundai group which is the 9th largest company in Korea.

“The company is growing fast as demonstrated by the growth in revenue- with 2020 as the year that the company recorded revenue of 60 billion dollars in a year,” said Mr Chung.

Develon falls under one of the three pillars of the HD Hyundai group business, which is construction equipment. The brand has changed its name from Doosan to Develon, but it still remains the same and maintains the high quality as promised to our customers,” added Mr Chung. 

While speaking on behalf of the National Construction Authority,  Architect Nancy Milgo lauded HD Hyundai Group on the rebrand to Develon.

 “The National Construction Authority congratulates the move to rebrand and the promise by the brand to ‘Develop onwards’ which aligns with our strategic plan for 2025. Automation is the future in construction and Develon through its’ equipment has made a significant step towards that. We congratulate you,” Milfgo said.

The launch event also featured a live showcase of the latest Develon equipment (excavator and wheel loader) and was attended by over 150 key stakeholders and customers.