Africa Hair Market: A game-changing exhibition for beauty entrepreneurs

In today’s evolving economic landscape, businesses must embrace innovative strategies to thrive. Africa Is A Planet, a forward-thinking organization dedicated to sustainability and SME empowerment, has joined forces with Global Exhibitions Inc. to launch the Africa Hair Market—a groundbreaking event set to take place at the Sarit Expo Centre on Saturday, March 22, 2025.

This initiative introduces a fresh, cost-effective way to exhibit: shelf-based displays. By adopting a sharing economy model, the event offers startups and SMEs in haircare, skincare, beauty, and fashion industries an affordable and high-visibility platform to showcase their products in a premium event space.

“As KNCCI Nairobi Chapter, we are dedicated to fostering opportunities that drive SME growth, particularly in industries with high potential for job creation and innovation. The Africa Hair Market provides an accessible space for small businesses to connect, network, and thrive sustainably,” says Christine Mwende, CEO of KNCCI Nairobi Chapter.

Edwin Masivo, Country Director of Global Exhibitions Inc., adds, “At Global Exhibitions Inc., we are excited to support this transformative initiative that aligns with our vision of inclusive business growth.”

“Our goal is to create a dynamic market environment where businesses and stakeholders exchange value, leveraging the efficiency of a world-class venue like Sarit Expo Centre,” notes Keith Oleng, Projects Manager and founder of Africa Is A Planet.

For just Ksh.2,300, exhibitors will receive: A well-lit flat shelf to showcase their products, QR code stickers linking customers directly to their online platforms, as well as sales representative support to facilitate customer interactions.

Professional product photography to enhance brand visibility, and a feature in the event’s video podcast and post-event catalogue will also be part of the package.

This innovative approach not only reduces costs for Kenya’s most promising startups but also enhances accessibility, contributing to the country’s ease of doing business.

The event has garnered backing from influential stakeholders, including: Joramlocks (Gold Sponsor); Domiana Mwangangi of Skin Sol, and Terry Muikamba, media personality and founder of Her Way Studios.

Adding further value to the event is the co-located Hela Storytellas financial literacy conference, now in its 5th edition.

Under the theme, “The Sharing Economy – Exploring How Shared Resources and Responsibilities Create the Best Value in Africa’s Business Landscape,” the conference will offer industry-specific financial insights tailored to entrepreneurs in haircare, skincare, beauty, and fashion.

Attendees will gain actionable strategies to grow and sustain their businesses in these rapidly expanding sectors.