Universal Music Group signs Kenyan hitmaker Vic West

Universal Music Group (UMG) East Africa has announced the signing of renowned Kenyan record producer and hit-maker, Vic West.

Vic West, a key figure in contemporary Kenyan music, has made a name for himself with his chart-topping productions that have dominated airwaves locally and beyond, among them ‘Kuna kuna,’ Big bigger biggest,’ and ‘Men can lie.’

Known for his genre-defining sound that blends Kenyan pop, Afropop, and Hip-Hop, his unique style has helped shape the modern East African music scene.

He has worked with top Kenyan artists like Fathermoh, Savara, Brandy Maina, and Breeder, setting the pace for Kenya's evolving sound.

"I’ve always been driven by a desire to push the boundaries of my music and creativity. Signing with UMG EA felt like the perfect opportunity to take my sound to a global platform. Universal has an incredible legacy of supporting artists across all genres, and their vision aligned perfectly with my goals as both a producer and artist,” said Vic West.

“Their resources, reach, and support will allow me to explore new sounds, collaborate with a wider range of artists, and truly elevate my work beyond just regional recognition."

UMG East Africa has been instrumental in championing African artists and producers who are making an impact locally and internationally. The addition of Vic West to their roster reinforces their mission to be a global leader in African music and to strengthen the connections between African creators and the global music industry.

Chinasa Udeala, General Manager of UMG East Africa, praised the producer's talent saying: "Vic West is an extraordinary talent with a unique sound that resonates deeply with fans, not just in Kenya, but around the world. We are excited to welcome him to the UMG family and look forward to working together to further elevate African music on the global stage."

Vic West’s signing follows that of Afro-Indie artist Njerae, who has experienced tremendous growth since joining the label.