Sauti Sol receives boost from Coke Studio ahead of final concert

Award-winning Kenyan boy band Sauti Sol has partnered with Coke Studio for their upcoming highly anticipated concert dubbed ‘Sol Fest’, which will mark their last performance as a group before parting ways.

Coke Studio, through its parent company Coca-Cola, will now be the official soft drink partner for the festival.

Isabelle Kariuki-Rostom, Coca-Cola's Marketing Director East and Central Africa, said the partnership will see attendees receive an array of exciting on-site and engagement activities through which they could win exclusive merchandise.

“Passion fuels everything we do at Coca-Cola, and nothing gets people moving, celebrating, and enjoying life like live music does. Music, just like sharing a Coca-Cola, brings people together, and when we mix them together, it creates real magic,” she said.

“Our goal for Coke Studio is to always be music-driven and fan-first by bringing unique music and music experiences to the forefront. We are thrilled to join forces with Sol Fest to share this experience with fans.”

The four-man band, comprising of Bien Aime-Baraza, Mudigi Savara, Polycarp Otieno and Willis Austin Chimano, scouted controversy after announcing that they would stage a two-part festival in November this year at the Uhuru Gardens.

The first will be what it terms as the 'VIP Show' set for November 2, and then another one titled the 'Fan Show' slated to go down on November 4, 2023.