PUMA x Davido officially launches in Kenya

This event celebrated the first international collaboration debuting in Kenya, setting the stage for unique fashion collaborations in East Africa. 

PUMA officials travelled from Germany to attend this monumental launch, underscoring the global significance of this partnership.

The exclusive, invite-only event gathered over 150 prominent figures across Kenya's entertainment industry, including DJs, media personalities, MCs, business leaders, and content creators. 

This elite gathering underscored the excitement and prestige surrounding the launch, reflecting the cultural relevance of the PUMA x Davido collaboration.

With the launch, Kicks Kenya announced its status as an authorized PUMA retailer in East Africa. This partnership will bring Kenyan consumers closer to international sneaker and streetwear culture, connecting local audiences with global fashion trends.

The PUMA x Davido launch represents a milestone for the Kenyan sneaker community, which has shown increasing interest in exclusive and globally recognized brands. This launch reaffirms Kicks Kenya’s role as a key retailer in offering premium streetwear options, making global fashion accessible to local consumers. 

The PUMA x Davido collection celebrates the globally recognized artist Davido, showcasing his style and influence. 

This collection, though globally oriented, speaks to Africa’s rising role in global fashion. 

The PUMA x Davido collection celebrates the globally recognized artist Davido, showcasing his style and influence through unique, vibrant streetwear designs. One standout item, the PUMA x Davido 30BG Tee, embodies Davido's vision and personality.

Made from high-quality cotton, this comfortable, stylish tee reflects Davido's unique blend of contemporary design and African pride. Designed in black, it features the iconic "30BG" slogan and a bold PUMA logo, making it a must-have for fans and fashion enthusiasts alike.

The launch was graced by a lineup of Kenya’s most influential figures, including Avril, Nviiri the Storyteller, Charisma, MC Gogo, Presenter Ali, DJ Grauchi, Kwambox, Nairofey and Brian Mutinda.