Nigerian sensation Kold AF named Spotify EQUAL Africa's artiste for April

Rising Nigerian artiste Kold AF, known for exploring diverse sounds, has been named Spotify's EQUAL Africa Ambassador for April.

Kold AF, who recently released a 2-pack EP called ‘no PITY’ alongside alternative soul artiste Aema, was in 2023 also selected among Spotify’s Fresh Find Artistes.

Speaking on the importance of staying true to her artistic vision, the singer said; "People often try to fit me into their preconceived moulds, guided by their prejudices. Yet, as a young woman navigating the labyrinth of the music industry, I refuse to be confined by such limitations. My focus remains unwaveringly fixed on staying true to my artistic vision.”

“Participating in the EQUAL program is a genuine honour, a testament to Spotify's commitment to supporting female artists. It also serves as a gentle reminder to me to extend a helping hand to the aspiring women who will follow in my footsteps.”

Kold AF went on to reveal that, growing up as a child, she always dreamed of being a star and performing in front of millions of people, but was constantly riddled with fear.

She stated that it was not until 2019 that she finally decided to conquer her fears and begin her musical journey, unaware of where it would take her.

“I decided that year that regardless of the intense fear, I would take the first step and keep moving till I see myself on the stages my younger self had been daydreaming about all day with no regrets,” she stated.

Spotify's year-round EQUAL program empowers female creators with a global platform for growth, connecting them with listeners in over 180 markets.

In 2023, Spotify hosted 15 EQUAL activations and over 14.8 million artiste discoveries stemmed from EQUAL playlists, and EQUAL artistes received 11,800 editorial playlist adds.

Monica Kemoli-Savanne, Spotify's Senior Artist & Label Partnerships Manager, Sub-Saharan Africa said: “At Spotify, empowering women and creating opportunities for them is a true passion. We're committed to continuing these efforts and showcasing rising artists like Kold AF, who serve as a reminder that dreams are valid. EQUAL Africa is honoured to be a part of sharing these stories.”