Kenyan musician Nonini launches own sneakers retailing for Ksh.26,000

Nonini, real name Hubert Nakitare, is the first Kenyan musician to own a sneaker line under his clothing apparel line Mgenge2RU brands that he has been creating in the last 20 years.

Mgenge2RU, according to the artist, stands for someone who is real from lifestyle to music, fashion and language; in his own words, “it’s an attitude that anyone can own, just like my life journey, #Grass2Grace.”

On his YouTube channel, he states that entrepreneurship has always been in his blood.

“We have heard of International artists owning clothing and shoe lines and we even wear them. But what about our local artists? Would you promote their brands? Would you purchase Mgenge2RU merchandise?” He poses.

“A brand is no longer what we tell the consumer it is- it’s what consumers tell each other it is.”

His brand features a completely custom and top quality collector’s edition packaging with amazing print quality. This design piece adds great value to an already exclusive pair of custom-made shoes.

His kicks, reportedly handmade and crafted in Italy, range around Ksh.25,000- Ksh.26,000 and KSh2, 000 for a jumper on his website.

Nonini has seemingly been into fashion since 2000 when he released his hit song “Weh Kamu.”

He previously told a local entertainment news outlet that he would go to Gikomba market to buy white t-shirts and then print them.

He has become a brand name in the country after making a mark in the Kenyan music industry, which he continued for nearly two decades, earning him the title ‘GodFather of Genge.’

His hit songs include; “Manzi Wa Nairobi”, “Mtoto Mzuri”, “Keroro”, among others.

Nonini runs a record label & video production company called Pro Habo ENT where he mentors various artists.

His diversity has helped him cut the mustard, earning him recognition worldwide with a fanbase aptly named #Wagenge2RU.

Below are a number of feedbacks given by individuals who have purchased his merchandise

“I love them. The quality is better than what I expected and the fit is perfect! Very impressed with the box also.”

Donna Madronal said:

“The shoes are so well made, and the leather is very soft. You can see and feel the quality”

“The stitching and materials used to create these magnificent shoes are amazing”

Patricia Pereira said:

“I cannot get over the quality of each shoe! It is unimaginable. It is precise, well put together and very crisp.”

“The overall quality of the shoes are amazing; the craftsmanship that was put in is top notch.”