How TikTok supports monetization as more plans for content creators on the loop

TikTok Head of Content Operations for Sub-Saharan Africa Boniswa Sidwaba spoke to Citizen Digital about their operations in Africa, and how the platform brings value proposition to users.

Sidwaba spoke during the launch of Tiktok's inaugural Safety Advisory Council and the expansion of its #SaferTogether community education campaign.

“TikTok is not a social media platform, but rather an entertainment platform,” says Sidawaba.

According to Sidwaba, Tiktok has democratized the content creation space for content creators in Kenya and Africa – and this is made possible by the fact that the platform has done a lot to ensure content creators have adequate creating tools.

 “It’s all about authentic creations, it’s not about asking creators to make their content in a certain way, and that is why we have different types of creation tools,” says Sidwaba.

On how TikTok supports monetization for content creators, Sidwaba maintains that the platform is continuously coming up with new ways to help users monetize.

That TikTok is trying to achieve this through product features; gifting, video gifting, but also achieves this by working with other brands and products to push campaigns that can then bring money to the content creators.

“But the products can also go directly to the content creators, and that way they get to make money,” said Sidwaba.

On the future of TikTok, Sidwaba says that there is a constant evolution on how people express themselves on the platform.

“Overtime we are going to see bigger conversations on the platform in the future,” said Sidwaba.