PAMRO’s All Africa Media Research conference set for September in Nairobi

The 25th PAMRO All Africa Media Research Conference is set to take place in Nairobi in September 2025.

Themed under “Trust and Truth: The role of Media Research”, the convention will see research, media, advertising and marketing professionals from across Africa discuss the role of media research in informing the decisions that have the potential to shape the future of Africa’s 1.5 billion people.

“The PAMRO conference was last held in Nairobi 16 years ago,” says Roger Steadman, a founding member and past recipient of the PAMRO Achiever Award who is also one of the pioneers of media research in East Africa and beyond.

“Research has changed tremendously in the age of Artificial Intelligence and the event is an excellent opportunity for the best minds in media to come together, share ideas and chart a way forward.”

The conference will take place from September 14 to 16 at the Sankara Nairobi Hotel. The event serves as a premier platform for media owners, marketers, brand managers, and advertising executives to explore cutting-edge research methodologies and consolidate valuable industry data.

Attendees can expect open discussions on industry successes, challenges, and learnings, fostering a collaborative environment to enhance strategies across the African media landscape.

The registration options are $500 for non-PAMRO members and $450 for members.

In 2025, Oscar Tshifure took over from Jonadab Egbowan as PAMRO’s President, while Celia Collins stepped into a new role as Vice President.

“We would like to thank Jonadab for his exceptional leadership and contributions to PAMRO,” said Jennifer Daniel, PAMRO's Executive Director.

“Our new leaders will help steer us through an exciting year in which trust based on reliable data is an incredibly valuable commodity.”

Tshifure is a public affairs and communications executive with 20 years of experience in government relations, public relations, stakeholder engagement, and market research across Sub-Saharan Africa.

He has worked with leading research firms such as Plus 94 Research and currently consults for Quest Research. He is also the President of the Public Relations Institute of Southern Africa.

Collins is a legend in the media industry, with 25 years of experience in agencies, including Dentsu and Publicis Africa, where she is currently Senior Vice President of Media.

She is a previous PAMRO achiever of the year award winner and has supported PAMRO by compiling country reports over many years.