Western Kenya taps adventure tourism to boost visitor numbers

According to the 2025 Economic Survey, the sector recorded significant growth in 2024. International arrivals rose by 14.7% to 2.39 million, with 3.74 million tourists visiting national parks and game reserves. Additionally, 1.15 million explored museums, snake parks, and historical sites, generating substantial revenue for county governments.

However, the Nyanza and Western regions still face infrastructure challenges. The Tourism Regulatory Authority notes that these areas have only 103 accredited hotels, compared to Nairobi’s 285 and the Coast’s 242.

To boost visibility and revenue, sites such as Kakamega National Forest Reserve and Ruma National Park have introduced outdoor sporting activities, including cycling and hiking.

“We have endangered animals here, which made the conservation campaign necessary,” said a park warden. “We’ve introduced cycling as part of our tourism strategy, an experience similar to Hell’s Gate.”

The Kenya Tourism Board’s “Magharibi Edition” campaign is promoting less-travelled destinations like Ruma National Park. Visitors have praised the park’s scenery and biodiversity.

“I saw a Roan Antelope during the hike—it was fascinating,” said Patience, a tourist. “As a cyclist, I want to showcase Kenya’s beauty, especially the western region,” added Martina.

The Kenya Tourism Board says these efforts are part of product diversification. “Adventure tourism is growing globally, and Kenya is positioning itself as a top destination,” said Chepkemoi, a board official.

Cyclists rode through Ruma’s winding trails as part of the World Bicycle Relief campaign, while others joined hiking activities. The initiative, which raises funds to provide bicycles to schoolchildren, healthcare workers, and entrepreneurs, has brought excitement and visibility to the park.

“We’ve seen buffalo and had a great time at Ruma. We also plan to visit Kisumu and Kakamega,” said Mason, a visitor.

Residents believe these developments will help open up the region. “This offers an affordable alternative to coastal tourism and will attract more visitors,” one said.

Beyond sporting events, Ruma is also home to diverse wildlife. The park includes a 5.2 square kilometre sanctuary for the rare Roan Antelope.

“The population of Roan Antelopes is now slightly above 30. Bird species have also increased. We’re optimistic about the next four years,” said the warden.