Co-op Bank champions youth financial literacy and wealth creation

Co-operative Bank has stepped up efforts to empower young people with financial skills, urging them to embrace early planning, saving and investing as a pathway to long-term wealth creation.

During an online free financial literacy training organised by Co-op Bank, financial consultant Elisha Ojwang’ said the bank is committed to equipping youth in college, employment, business and agriculture with practical money management knowledge.

“Financial planning is a journey, not an event. At Co-op, we want young people to start early and keep moving forward, because progress comes from consistency,” Ojwang’ said.

He likened financial planning to riding a bicycle, noting that stability comes from momentum. “The moment you stop planning or saving, you lose balance,” he added.

Ojwang’ emphasised that the first step for young people should be setting clear goals and writing them down, followed by building an emergency fund to cushion against unexpected shocks.

“An emergency fund is the foundation of financial security. It creates discipline and protects you when life happens,” he said.

As part of its youth-focused strategy, Co-op Bank is promoting Money Market Funds as an accessible entry point into investing, allowing customers to start with small amounts while earning daily compounded returns.

“You don’t need a lot of money to begin investing. What matters is starting and being consistent,” Ojwang’ noted, adding that such products are easily accessible through Co-op Bank’s digital platforms.

Beyond money, he reminded participants that wealth also includes health, skills and networks.

“The fastest way to protect and grow wealth is staying healthy and continuously improving yourself,” he said.

Through the free trainings, Co-op Bank aims to nurture a financially informed generation capable of making sound decisions today while planning confidently for the future.