M-zawadi launches automated cashback platform for businesses, brands

M-zawadi launches automated cashback platform for businesses, brands

A new innovation that will revolutionize how brands will do promotions, engage and reward clients is finally here.

With Corona pandemic disrupting value chains, reducing customer spend and affecting businesses’ bottom line, a solution for all this has been timely launched.

M-zawadi, a leading loyalty programs provider in Kenya, has launched the first fully digitized Manufacturers Coupons and a fully-automated Cashback platform for brands and businesses which are the first of their kind in Kenya.

These two technologies are innovations that will change how brands interact and reward clients during the Pandemic and post pandemic.

“We wanted to change how promotions and brands create incentives, reward clients and engage them, these technologies are not only going to reduce the turnaround time for running promotions, but will significantly reduce the cost of promotions,” said Naftal Nyabuto the CEO during the online live launch on Thursday.

“These innovations will help brands create incentives that can significantly reduce client dollar spend and transform the route to market for manufacturers in entirety.”

These products are:

1. Cashback product: Brands to directly return money back to the client’s pocket for shopping or purchasing their products anywhere in the country. By using mobile money services, this is going to transform cashback technologies for many years to come.

2. Manufacturer’s coupons: This will help manufacturers to not only directly give digital coupons to their clients, but also engage them directly.

Digital manufactures coupons will eliminate the need for paper coupons, middlemen and other major promotional costs, and provide client data tracking for brands.