Ubuntu series animations on quest for mental revolution in Africa
Published on: April 03, 2021 10:49 (EAT)
In the past few decades the dynamics and the wind of change are getting stronger on the African Continent. Many people are fed-up with the status quo and the youths are yearning for positive change in every aspect of their lives. Conscious of the often negative media courage about the African continent, Africa Positive launched the Ubuntu Series. “It aims at sensitizing people of African descent about attitudes and behaviors that disrupt the development of our continent,” says Veye Tatah, a Cameroonian computer scientist and journalist, the creative brain behind the Ubuntu series. In 1998 she founded the Africa Positive organization to empower Africans and also to promote a positive coverage of Africa in the media through the Africa Positive magazine. The Africa Institute of Media, Migration and Development (AIMMAD) created by Africa Positive in 2018 aims to work closely with African and German research institutes to promote knowledge transfer by the African Diaspora. She avers that everyone wants change, however, most of us fail to admit to some of the blame for our current situation, and the Ubuntu Series is here to raise this awareness. Tatah says purpose of the Ubuntu Series is to sensitize Africans of the need and responsibility of each and everyone of us to bring about a positive change in our continent. Convinced that a change in mindset can empower Africans to find homemade solutions for the challenges they face, Africa Positive started producing animations to reach out to a target group from different backgrounds. The characters in the Ubuntu Series are all dark skinned, carry African names (like Imani, Chenedu, Akua, Nana, Kodjo, Mamadou etc.) and their outfits are made from African textiles. This is intentional to promote the self-esteem of our people because colonialism installed inferiority complex in many black people. The first episode of the Ubuntu Series titled We Turn the Page has four characters, representing young Africans on the continent who see the West as their escape route. The episode highlights the following:
- Decolonization of our societies and our mindset. Revisiting our colonial history in order to understand the future.
- Potentials in our continent, supporting and valuing our own Initiatives and products “made in Africa” by Africans.
- Dependency on foreign aid and donation that hampers our developmental progress and distorts our markets.
- Ethnicity and tribalism that is an obstacle to development in many African countries.