Kenyan musician Nonini launches own sneakers retailing for Ksh.26,000

Kenyan musician Nonini launches own sneakers retailing for Ksh.26,000

Nonini, real name Hubert Nakitare, is the first Kenyan musician to own a sneaker line under his clothing apparel line Mgenge2RU brands that he has been creating in the last 20 years.

Mgenge2RU, according to the artist, stands for someone who is real from lifestyle to music, fashion and language; in his own words, “it’s an attitude that anyone can own, just like my life journey, #Grass2Grace.”

On his YouTube channel, he states that entrepreneurship has always been in his blood.

“We have heard of International artists owning clothing and shoe lines and we even wear them. But what about our local artists? Would you promote their brands? Would you purchase Mgenge2RU merchandise?” He poses.