WRC Safari Rally receives Sh100m sponsorship boost from KCB

WRC Safari Rally receives Sh100m sponsorship boost from KCB

  • With the new deal, KCB Bank will be the Official Banking Partner for the Championship which is scheduled to take place from June 23 – 26, 2022 in Nakuru County
  • KCB Bank have additionally sponsored two young Kenyan drivers in Evans Kavisi and Nikhil Sachania who will fly the Team KCB flag in the world spectacle

The WRC Safari Rally Kenya has received a major financial boost after KCB Bank Kenya injected KShs.100 million towards the 2022 World Rally Championship (WRC) Safari Rally Kenya.

With the new deal, KCB Bank will be the Official Banking Partner for the Championship which is scheduled to take place from June 23 – 26, 2022 in Nakuru County. 

KCB Bank have additionally sponsored two young Kenyan drivers in Evans Kavisi and Nikhil Sachania who will fly the Team KCB flag in the world spectacle.

Speaking during the unveiling of the two drivers, KCB Group Chief Executive Officer, Mr. Paul Russo reiterated the banks desire to continue supporting sports in East African region while nurturing talents. 

"We take pleasure that our sponsorship has sustained motorsport and helped build a critical mass of talent competing on local and international platforms. The ambition is to progress this association into the elite level of global rallying," Mr. Russo said.

On his part, WRC Safari Rally CEO Phineas Kimathi said the 4-day event and Kenya's continued committed to rally will cement the county's legacy in being the only African WRC host. 

"KCB's commitment to nurturing and developing sports in the country is unmatched. The sponsorship of the two drivers ensures that Team Kenya is well represented in this year's circuit,” he said. “This year's fete is ground-breaking with the technological advancements made and specifically focusing on a sustainable future for all through rallying," he said.

In 2019, KCB Bank signed a three year 250M partnership deal which saw KCB pump 50M into the 2019 WRC calendar event. With the outbreak of the novel coronavirus in the world motorsports activities were halted worldwide and returned in 2021 with Kenya's readmission to the big league. The third year of the partnership will see KCB inject 100M more this year into the world spectacle.

This deal cements the Bank’s footprint in supporting sports activities across various disciplines in the country namely Golf, Football, Motorsports, Rugby, and Volleyball.

In 2021, the Safari Rally attracted 53 entries, out of which 34 of them were local Kenyan drivers. This year, the 5th edition of the World Circuit is also expected to have over 50 local and international drivers.

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