Magical Kenya Ladies Open announces 33m prize purse

The 2019 Magical Kenya Ladies Open, a Ladies European Tour will offer a total prize fund of over Sh.33 million, with the overall winner taking home Sh.5 million.

Announcing the prize purse, event promoter U.COM’s Dirk Glittenberg said the purse was globally competitive.

“This is the first time a Ladies European Tour event is being held in Kenya and we are delighted that we have received the necessary support to enable us to host this event and offer a globally acceptable and attractive prize purse. Professional golfers choose which tournaments to play in based on a variety of factors – course condition, hospitality, convenience of getting to the venue, the overall experience expected and naturally the prize purse plays a big part in decision-making process,” said Glittenberg.

The event sponsored by Magical Kenya and Safaricom’s M-Pesa, will be among the richest Ladies European Tours. The Investec South Africa Women’s Open, played in Cape Town, offers a prize fund of Sh.13.6m and the Lalla Meryem Cup, played at the Royal Dar Es Salam Blue Course in Morocco, offers a prize fund of Sh.50.5m prize.

“There are 17 events on the Ladies European Tour calendar, excluding the Majors, eight of those offer a smaller prize purse than the Magical Kenya Ladies Open, four offer more and another four offer the same prize fund,” Glittenberg added.

He continued: “We however understand that these professional golfers will also be driven to this beautiful country by factors over and above the prize purse and we know they will have a great time in Kenya. They can visit the beautiful beaches and game parks, enjoy the coastal cuisine and take away with them an experience of a lifetime.”

The Magical Kenya Ladies Open takes place from the December 5 to 8, 2019 on the PGA Baobab Course at Vipingo Ridge.