Sol Generation partners with Home 254 to launch clothing brand
Sol Generation record label has announced a partnership with Kenyan clothing brand Home 254 to bring street wear merchandise to
their fan base.
In a press conference on Thursday morning, Sol Generation made
public that two of its signees, Nviiri and Bensoul, both have individual
merchandise ready for pre-order through the Home 254 channels, following demand
from their fans and stakeholders.
“Under creative arts, fashion is a very critical element for
us. Our fans and stakeholders’ demographic have been asking when we will come
up with our own merchandise line and branding,” said William Nanjero, the
General Manager at Sol Generation.
“We stepped back, brainstormed and decided to work with a
partner that believes in what we believe in, a partner who understands the
street culture in East Africa. For Bensoul and Nviiri, they now each have their
own merchandise line ready for preorder under Home 254."
Bensoul and Nviiri The Storyteller shed light on why the
merchandise is important to them and what it means to them and their fans at
large.
“I feel like our fans connect with us emotionally. For a fan
to purchase something that is made from an artist, it shows that they connect
with it in a way that is beyond the merchandise. It’s high time that our fans
receive merchandise that is special from us as Sol Generation. It represents
being Kenyan and supporting your own,” said Bensoul.
Nviiri, on his part, said, “I honestly believe that launching
our merchandise is a way for us to share our art and a piece of us to our fans.
Other than our music, we are also sharing other aspects like our design, style
and creativity in terms of arts.”
Nanjero informed on how they came to the idea of partnering
with Home 254, defining the collaboration as a perfect match and fit.
“We started speaking to Home 254 Founder and CEO Job Brian
Jura and it turned out to be a perfect match and fit. We came up with
modalities on how we will start working on merchandise together. We eventually
came up with four merchandise lines that we decided to launch together,” he said.
Job Brian Jura, speaking at the presser, stated that the Sol
Generation merchandise from their clothing brand would give a sense of
belonging.
“There are two things that bring people together; music and
fashion. What happens when the two come together? It becomes a powerhouse and
that is exactly what we are looking to do. For Home 254, it’s a Made in Kenya
brand for the youth. When getting the Sol Generation merchandise, you not only
feel the music, but also the feeling of belonging,” said Jura.
Home 254 is a Kenyan clothing brand that has made a name for
itself in the design of casual wear, both locally and abroad.
The clothing brand specializes in custom-made hoodies,
t-shirts, sweatshirts, vests and caps.
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