Kenya Railways, Digital Mara expand advertising deal

The Kenya Railways Corporation has expanded its advertising deal with South Africa’s out of home advertising firm Digital Mara, formerly Primedia.

The expanded deal on boards new partnerships including pacts with electronic giants LG and Huawei.
The revised deal is expected to increase the quality of advertisements offered by Kenya Railways services including the Standard Gauge Railway (SGR) and the Nairobi Commuter Rail.

“The rail network offers an excellent opportunity for brands. Our fresh new brand image as Digital Mara, illustrates our Kenyan spirit and lends more energy to the digital advertising solution which we have been providing to Kenya Railways since 2019. We are working in partnership with LG Electronics for the screens on the rail network and the one at KBC. We have also partnered with Huawei on some of the Wi-Fi solutions that we offer,” said Digital Mara Operations Director Anthony Stow.

The outdoor advertising firm had recently launched free Wi-Fi services at Kenya Railway’s Nairobi Central Station as part of the new phases of development.

The rail operator is backing the enhanced deal to expand revenues derived from its in-house advertising channels.

“Why did we start this journey? Firstly, to generate revenue for Kenya Rail, but more importantly to bring life to the stations helping us to highlight alternative transport for commuters travelling across Nairobi and our growing network across Kenya,” said Kenya Railways Acting Business and Operations General Manager Milly Omido.