Spotify launches AI-powered DJ in Kenya

Six months after launching an Artificial Intelligence (AI) powered DJ in international markets, digital music streaming service Spotify is now bringing the heavily-anticipated feature to Kenya.

The company, in a statement dated August 8, 2023, announced that it is rolling out DJ, in Beta, to Premium users in the country.

This follows its successful launch in the United States, Canada, UK and Ireland in February this year, to much excitement from  the app's users.

Spotify says DJ will take personalization to the next level by connecting artists and fans in a deeper, more meaningful way.

“DJ is a personalized AI guide that knows you and your music taste so well that it can choose what to play for you,” read the statement.

“This feature, first rolling out in Beta, will deliver a curated line-up of music alongside commentary around the tracks and artists we think you’ll like in a stunningly realistic voice.”

Listeners will have the option to hear English language commentary from the initial voice model, Spotify’s own Head of Cultural Partnerships, Xavier ‘X’ Jernigan, the first voice model for the DJ.

A user can find their personal AI DJ by opening the Spotify mobile app on their iOS or Android device, then head over to Music Feed on Home and tap play on DJ.

Besides Kenya, Spotify has since also launched the AI DJ in at least 50 other countries, among them African nations such as; Botswana, Burundi, Gambia, Ghana, Lesotho, Liberia, Malawi, Namibia, Nigeria, South Africa and Tanzania.