Safaricom sets Bonga Points expiry date
Telecommunications
operator Safaricom has set an expiry date for Bonga Points- its customer
loyalty scheme that sees subscribers earn points for using its network.
In
an update to the loyalty program’s terms and conditions which is set to be
announced later this month, the operator says Bonga Points older than three
years (December 2019) will expire on January 1, 2023 and will be unavailable
for redemption.
“This
is a business decision aimed at encouraging Bonga redemption,” Safaricom said
in the leaked new terms and conditions.
Bonga Points accrued are now set to have a validity period to enable customers redeem
the points.
Safaricom
customers have been earning one Bonga Point for every Ksh.10 spent on the
network.
The
points are subsequently redeemable for rewards including talk-time (minutes), data
bundles, and SMS.
The
service began in October 2017 with terms and conditions (Ts & Cs) being
previously amended in December 2021.
The move to void idle Bonga Points is aimed at reducing the telco's liability from the loyalty program to customers which is presently estimated at Ksh.4.5 billion.
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